The government has reiterated its commitment to expanding Zimbabwe’s tourism and hospitality sector, recognizing its vital role in achieving the country’s Vision 2030 goal of becoming an upper-middle-income economy.
Tourism emerged as the top-performing sector in 2024, contributing 12% to the country’s GDP—outpacing agriculture and mining, which faced challenges from climate change and fluctuating global commodity prices.
Tourism and Hospitality Industry Minister Barbara Rwodzi, speaking after addressing students at the Zimbabwe Staff College, highlighted ongoing efforts to sustain this growth. She emphasized that government policies and strategic initiatives have positioned tourism as a key economic driver.
The Minister credited First Lady Auxillia Mnangagwa’s efforts in promoting Zimbabwe as a safe and attractive destination, notably through hosting a high-profile UN Tourism event. The event bolstered the country’s reputation and contributed to increased visitor arrivals, even during traditionally low seasons.
In 2024, tourism revenue climbed to US$1.2 billion, up from US$1.16 billion in 2023, while investment in the sector grew from US$172 million to US$191 million.
With sustained government support and global recognition, the tourism industry is expected to remain a cornerstone of Zimbabwe’s economic growth.
