Zimbabwean horticultural exporters are set to expand their market reach at Fruit Logistica 2025, the world’s largest fresh produce exhibition, scheduled for February 5-7 in Germany.
At least 30 local farmers will take part in the event, with 10 showcasing their products physically, another 10 attending as visitors to gather market insights, and the remainder sending product samples. The participation is facilitated by ZimTrade, in collaboration with the Zimbabwean Embassy in Germany.
ZimTrade Operations Director, Mr. Similo Nkala, emphasized the importance of the exhibition, stating that it has previously opened doors for Zimbabwean exporters to high-value markets.
“Fruit Logistica has consistently delivered tangible results, allowing our farmers to forge new partnerships and strengthen existing ones. This year, we aim to showcase Zimbabwe’s high-quality fresh produce while aligning with global trends in innovation, sustainability, and quality,” he said.
The Zimbabwe Pavilion will serve as a central hub where exhibitors will present a variety of fresh produce and value-added products. Participants will also engage with international buyers, distributors, and retailers to understand emerging consumer trends.
Past participation in Fruit Logistica has yielded significant results, with several companies securing long-term contracts. ZimTrade views the expo as a strategic platform for driving export growth, particularly as the country seeks to expand its footprint in global fresh produce markets.
This year’s event will also mark a shift towards value addition, with Zimbabwean exhibitors showcasing processed and packaged goods. This move aligns with international market demands for convenience and sustainability, positioning the country as a competitive player in the global horticulture sector.
Beyond market access, the exhibition offers exporters an opportunity to address challenges such as logistical constraints and compliance with international standards. A guided tour of a European fresh produce market is also planned, aimed at helping Zimbabwean participants gain deeper insights into best practices and consumer preferences.
With Zimbabwe’s horticulture exports rebounding—growing by 10.4% to US$57.3 million in 2024—the country is poised to strengthen its position in the international market. Major exports include tea (US$14.5 million), citrus (US$9.4 million), macadamia nuts (US$8.7 million), blueberries (US$11.9 million), peas (US$3.2 million), and fresh flowers (US$3.5 million).
ZimTrade remains optimistic that participation in Fruit Logistica 2025 will unlock new business opportunities and contribute to the continued growth of Zimbabwe’s horticultural exports.
