HARARE – Entrepreneurs, small business owners and aspiring business leaders are expected to converge at Harare Gardens on Saturday, November 14, for the Concord Young Women in Business Global (YWIBG) University of Zimbabwe Chapter Empowerment Pop-Up Expo, an initiative aimed at creating business exposure, market access and networking opportunities.
Running under the theme “Gaining the Competitive Edge,” the expo is expected to provide a platform for entrepreneurs to showcase their products and services, interact with potential customers and explore opportunities for business growth in an increasingly competitive marketplace.
The event, which begins at 1000 hours, will offer exhibitors an opportunity to display and market their products for a participation fee of US$20, while general attendance will be free.
Beyond the exhibition space, the initiative is expected to create a marketplace where emerging enterprises can engage directly with consumers, establish new business connections, strengthen brand visibility and potentially convert interactions into lasting commercial relationships.
For small and emerging businesses, particularly those seeking to expand beyond their immediate customer base, such platforms offer an opportunity to test products, receive direct market feedback, understand consumer preferences and identify potential business partnerships.
The expo will also place emphasis on the importance of competitiveness, innovation, entrepreneurship and effective business positioning, with participants expected to gain exposure to different products, services and business ideas.
Senior Danya Kabwebwe of La Patrona Foundation will be the Guest of Honour, while Kimberly Richard, Concord Brand Ambassador, will host the event.
Adding an entertainment dimension to the business gathering, the programme will feature live performances from various artists, including Atenda Chinx and Junior Spragga, among other performers, bringing together entrepreneurship, entertainment and social engagement.
The integration of live entertainment is expected to broaden the event’s appeal, attract audiences and create an interactive environment for exhibitors seeking to connect with potential customers.
The Empowerment Pop-Up Expo reflects the growing importance of business exhibitions and entrepreneurial networking platforms in creating opportunities for small enterprises to access markets, promote their offerings and build commercially valuable relationships.
With attendance free of charge and exhibition opportunities available at US$20, the organisers are positioning the event as an accessible platform for businesses looking to increase their visibility and engage with the market.
The event takes place at Harare Gardens on Saturday, November 14, 2026, starting at 1000 hours.
