Mutare, March 7, 2025 – Zimbabwe’s tourism sector is poised for structured growth following the induction of the Parliamentary Portfolio Committee on Tourism and Hospitality Industry in Mutare.
The workshop, running from March 5 to 8, 2025, marks a significant shift in how Parliament will oversee and support the industry, with a dedicated committee now separated from its previous grouping under Environment and Wildlife.
The induction, attended by key stakeholders including Minister of Tourism and Hospitality Industry Hon. Barbara Rwodzi, senior government officials, and industry leaders, reflects a strategic move to strengthen tourism oversight and policy formulation.
The Speaker of Parliament Hon. Jacob Mudenda emphasized that the committee’s establishment was driven by the sector’s vast economic potential and its role in positioning Zimbabwe as a premier global destination.
Tourism has emerged as a major contributor to Zimbabwe’s GDP, with government targets aiming to surpass US$5 billion in annual revenue by 2030.
The sector has shown strong recovery, with international arrivals increasing by 27% in the first half of 2024, contributing nearly US$500 million in tourism receipts. With global travel rebounding, Parliament has prioritized policy alignment, infrastructure investment, and marketing strategies to enhance Zimbabwe’s competitiveness in the sector.
Hon. Mudenda urged the committee to ensure robust oversight of the Ministry of Tourism and Hospitality Industry, advocating for policies that promote sustainable tourism, improved infrastructure, and stronger marketing strategies. He highlighted the need for modern airports, well-maintained roads, and quality accommodation to attract both international and domestic visitors.
Zimbabwe is already experiencing a shift in visitor demographics, with increasing arrivals from Asia, the Middle East, and Africa, reflecting changing global travel patterns. Industry players have been encouraged to capitalize on this momentum by leveraging digital platforms, forming international partnerships, and actively participating in global tourism expositions.
Hon. Mudenda also underscored the symbiotic relationship between tourism, the environment, and climate change, urging the committee to support conservation efforts that preserve Zimbabwe’s natural attractions such as Victoria Falls, Hwange National Park, and the Eastern Highlands. He noted that misconceptions about Victoria Falls being solely in Zambia highlight the urgency of stronger branding and marketing efforts to ensure Zimbabwe’s unique offerings gain proper recognition.
As the induction workshop continues, the Portfolio Committee on Tourism and Hospitality Industry is expected to refine its approach to policy advocacy, sector growth, and stakeholder collaboration, reinforcing Zimbabwe’s ambition to become one of Africa’s leading tourism destinations.
