HARARE – A US$2 million fund has been introduced to support creative enterprises in Zimbabwe, marking a significant milestone in the country’s efforts to strengthen its creative economy.
The initiative was unveiled at the launch of Creative Economy Week in Harare on Wednesday.The week-long event, set to take place in both Harare and Bulawayo, aims to foster cultural exchange and equip local artists with sustainable business opportunities.
“We are investing over US$2 million over four years to build platforms, enhance capacity, and create opportunities for the creative sector,” said Lucy Pearson, Regional Director for Africa at the British Council.
She emphasized that collaboration with Zimbabwean artists is crucial in developing skills and strengthening industry connections. A key component of this initiative is the Music Connects Africa program, designed to elevate local talent to international platforms. As part of this effort, artist Tahle Wedzinza has secured a deal through the program.
“The programme will support 15 selected music creators through master classes, project funding, digital distribution, marketing, and opportunities to showcase their work at live festivals,” explained Keith Kuhudzai, a representative from Music Connects Africa.
He also highlighted partnerships with industry leaders like Shear Publishing, who will conduct master classes and provide further opportunities for artists. The Zimbabwean government has expressed its commitment to fostering a supportive environment for the creative sector.
“The creative economy spans multiple sectors, including fashion, music, literature, and visual arts. We anticipate valuable insights from industry experts during the conference, which will help shape policies and strategies to grow this sector,” said Dr. Biggie Samwanda, Acting Chief Director in the Ministry of Sport, Recreation, Arts, and Culture.
Organized by the British Council and the Embassy of Switzerland, Creative Economy Week will feature discussions, workshops, and fashion showcases aimed at strengthening Zimbabwe’s creative landscape.
