The official launch of the UN Regional Gastronomy Tourism Conference in Victoria Falls yesterday, officiated by His Excellency, President Emmerson Mnangagwa, marked a significant milestone in Zimbabwe’s journey to share its rich cultural heritage and traditional cuisine with both the regional and global community. By embracing gastronomy tourism, the country invites travellers to indulge in its vibrant culture, savouring the comforting flavours of sadza and stew, and marvelling at the breath-taking beauty of Victoria Falls. As the world discovers the joy of cultural and culinary travel, Zimbabwe is poised to captivate tourists and foodies alike with its unique blend of tradition and natural wonder.
President Mnangagwa underscored that Zimbabwe’s traditional cuisines are more than mere meals but an expression of the people’s identity, which is blended with the beauty of the country’s landscapes and geographical seasons. Africa’s unique cultural heritage, food, and drink offer immense opportunities for further expansion of the tourism sector. In Zimbabwe, for example, visitors can savour the rich flavours of sadza and stew, experience the warm hospitality of the Zimbabwean people, and marvel at the stunning natural beauty of Victoria Falls, all while immersing themselves in the country’s fascinating history and culture.
By showcasing and celebrating these authentic experiences, Africa can attract a wider range of tourists, create new revenue streams, and foster economic development while preserving its precious cultural traditions. With its warm hospitality, stunning landscapes, and incredible diversity, Africa is poised to become a premier destination for cultural and culinary tourism, offering visitors an unforgettable experience that goes far beyond the ordinary.
The Second Republic has developed a cluster-based strategy, with gastronomy tourism being part of the Culture and Heritage Cluster. In addition to the cluster-based strategy, Zimbabwe has embraced the Heritage-based Tourism philosophy, which focuses on the benefits arising from the unique environment, as well as traditions, culture, and norms.
