ZIMTRADE’s Training Propels SMEs Towards International Market Success

In Bulawayo, a transformation is underway as small to medium enterprises (SMEs) gain the confidence to enter the export market, thanks to a strategic initiative by Zimbabwe’s trade promotion authority, ZIMTRADE.

These ventures, which began as modest local businesses, are now gearing up to compete on the international stage.Bulawayo’s entrepreneurs are seizing the vast opportunities in global markets, ready to face the challenges ahead.A seasoned entrepreneur shared,

“I’ve been in business for some time, and this training has truly enlightened me on the improvements needed to meet international standards.”

Another participant expressed gratitude, saying, “The government’s efforts to provide us with essential skills are invaluable. Attending the trade fair highlighted our shortcomings, and the capacitation of the SME sector will significantly help us introduce our products to the world.”Participants have learned vital aspects such as business registration, professional conduct, and leveraging social media to enhance their brands, with plans to apply these skills to expand their product reach.

ZIMTRADE has been pivotal in encouraging SMEs to explore multiple export opportunities available to them.“SMEs have a plethora of opportunities, and our role is to ensure they tap into international markets. Zimbabwean products are highly rated for their quality, and it’s crucial for our SMEs to maintain these standards to uphold our reputation. With endless opportunities and various governmental mechanisms to assist, it’s imperative our people are well-informed,” stated Jaqueline Nyathi, ZIMTRADE’s Southern Region Manager.

This initiative to empower SMEs comes at a crucial time as Zimbabwe fortifies its international trade relationships, driving economic growth through increased commerce.

Positive Eye News

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